A receptive tour operator sells your product, whether it’s included in a tour itinerary or is sold alone, to tour operators and/or travel agents. They are a wholesaler and do not sell directly to the public. They produce a tariff that gives the specifics and rates for all products they carry — whether they are hotels, ranches, bed and breakfasts, sightseeing tours, horseback rides, bike tours or transportation. In our region a receptive must be an expert on the whole region, and must know so much more than just which hotels, ranches or activities are offered here.To get more travel agents, you can visit shine news official website.

The receptive markets your product for you overseas. They attend trade shows both overseas and in the U.S. where they promote your product. They do advertising for you. Overseas tour operators who carry your product print brochures or offer online brochures that contain your product. There is no cost to you for any of this advertising and promotion until the guest books and stays at your property or uses your services. The cost is in the form of a percentage discount that you give to the receptive in your rates. You pay nothing for any of this advertising and promotion unless a client books your product.

It would cost you a lot of money in print or online advertising, trips overseas, and phone calls, emails and letters, not to mention the enormous amount of time it would take, for you to contact all the individual tour operators that a receptive tour operator can contact on your behalf during its normal course of business.

The receptive makes money by adding a percentage onto the rate you give them. The receptive adds a fee to the tour operator for booking its product. That tour operator may add on a fee to the travel agent who books that product. This is why you don’t have to deal with commissions when working with a receptive. Tour operators consult receptives for assistance in setting up their own tours and itineraries, whether they are for motorcoach tours, FITs, fly/drives or tailor made itineraries. The tour operator may not know much about a region so they need the assistance of a receptive to help them with identifying hotels or services or setting up itineraries.

Receptives are especially useful in our region because our four states are not as well known to the overseas markets as other areas in the U.S. and clients often choose our region because they want a unique vacation experience. RMI’s two official receptives – America 4 You and Rocky Mountain Holiday Tours – know about lesser-known, unique or special properties or services, as well as the well-known ones, that would fit well into a particular tour operator’s offerings or that would satisfy a particular client.Large receptives may have access to a large number of hotel rooms across the U.S. but specialized regional receptives are more valuable to tour operators located in the overseas markets that RMI targets. Lena Ross, Director of Product Development at America 4 You, says "larger tour operators often simply provide what they know will be booked at high volume. Smaller operators look for the unique and different and the destinations that may not get 500 room nights but that will provide guests with an experience they will
never forget.”

Gary Schluter, owner of Rocky Mountain Holiday Tours, says his company "can work with smaller, often more specialty or boutique lodging that cannot afford to have large room blocks set aside until just prior to the booking date.” He says large receptives "tend to contract only with the ‘standard’ lodges in the region. If a specific lodge is not available, they do not have the expertise to offer an alternative.” Tour operators know they can rely on the expertise of a receptive who understands their needs and knows the region well. It is too time consuming for a tour operator to research all the lodging options; they rely on the expert – the receptive.

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